The online art market now has an 8.4% share of the overall art market, which is up from 7.4% in 2015. In other words, selling art online has never been more important.
You’ve put in so much time and effort to create your work, and now it’s time to let it shine! This guide will cover everything you need to know to start selling art online with success.
If you’re reading this, it means you want to sell art online. But what kind of art? Generally, there are three options: you can sell your own work, you can sell reproduction prints, or you can sell digital downloads.
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Selling your own art online means you can charge higher prices for your original work. The downside is that it may be hard to attract an audience at first – but there are easy ways to start promoting your website and overcoming that obstacle.
Selling reproduction prints means you’ll be selling art as a curator, rather than as the artist. Basically, you’ll act as a middleman, selling other people’s art online and paying the artist a set commission. This method is popular among consumers, but it’s also a more competitive market!
Selling digital downloads of art online is the best way to cut out any shipping costs. Digital downloads can be anything from scans of print work, to desktop backgrounds and stock photos. You can sell digital downloads of your own work
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To sell it. The most popular options are selling through an online store – whether it be your own or a preexisting marketplace – or selling through a supplier. But no matter how you decide to sell art online, you’ll need a website where customers can contact you, learn more about your work, and actually
Your work. That’s why you’ll need to create a website regardless of which business model you choose – and don’t worry, we’ll explain the ins and outs of website creation later on!
If you choose to sell your art through an online store, it means you’ll be controlling your own business even after the point of sale. In other words, you’ll be the one handling the actual packaging and shipping of your artwork. Using an online store gives you more control over the whole process.
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Top tip: if you want as much control over your business as possible, it’s best to create your own online store rather than using a marketplace like Amazon or Etsy, because you’ll be able to easily design the layout and pages of your very own store. In this case, you’ll want to use either a website builder or WordPress powered by Bluehost – both of which we’ll explain in the next section!
If you’d prefer a more low-risk way to sell art online, then you may want to work with a supplier instead of running the show yourself. This means working with a print-on-demand service or a dropshipper to customize your own prints or canvases, and then selling them on a per-order basis. You can start a dropshipping business in any industry, and selling art usually means working with a print-on-demand supplier.
The sales themselves will be made on your website, but everything after that – from printing to shipping – is taken care of by your supplier. These services are great if you want to test the waters, because you won’t pay for any products until after you’ve sold them – but you’ll be paying more per item than if you were simply buying raw materials in bulk.
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Choosing the best platform to help you start selling can be overwhelming, which is why we’ve narrowed it down to the top four ways to sell art online:
Before we get started, remember that you don’t have to pick just one! Most of these options can work with each other, so your art can reach the widest possible audience. For example, both WordPress and website builders offer apps that can easily integrate your online store with sites like Facebook and Amazon – at the click of a button!
These aren’t the only benefits of using a store builder to sell art online. You also won’t be competing with other artists’ work, unlike in an online marketplace or gallery. You won’t be stung by high commission fees, whereas galleries can charge 30-40%. You may pay transaction fees (depending on which builder/plan you choose), but these are typically only around 2%.
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We’ve tested a lot of builders to find the best around. The one we recommend for selling art online is Squarespace. We’ve summarized why below:
The main reason that Squarespace stands out as the top contender for selling your art online is that it scores top marks for its design features. All of its artist website templates are beautifully designed, but still give you lots of freedom to tweak and customize until they suit your brand. The end result will be a website that’s specifically tailored for showcasing your artwork and allowing it to take center stage
But it’s not just a pretty face. Squarespace is one of the best platforms in terms of functionality and it’s been designed to grow with your business. Its inventory system will help you keep track of your products with ease.
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Website builders simplify the process of building a site. Although Squarespace comes with a bit of a learning curve, once you’ve had a chance to explore the platform and you’re comfortable with where everything is, it’s no exception. You won’t need to hire a web designer at all if you don’t want to.
Squarespace will also host your site for you – or in other words, give it somewhere to live on the internet. If you don’t use a website builder, you’d otherwise have to sort this out and pay for it yourself.
The majority of website builders aren’t free though. Squarespace offers a 14-day free trial so you can test it out before committing any money, but when you start selling your work, you’ll need to upgrade to a paid ecommerce plan. This just means that you’ll be able to accept payments and deliver your orders.
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These plans start from $23 – less than your monthly spend at Starbucks! They cover the cost of your domain name as well as removing any on-site advertising. It works out cheaper than buying all the separate bits yourself, making it great value for money.
It can be hard to resist the lure of Squarespace’s luxurious template designs. Luckily, we’ve got an exclusive promo code that’ll give you 10% off any paid plan!
Not sure what plan is best for you? Check the table below to see what Squarespace offers under its Basic and Advanced plans:
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Premium Support – When working out how to sell your art online, you might need a little help along the way. Website builders with premium support systems have help available over the phone, email, and live chat.
Abandoned Cart Recovery – If your customer loves your artwork, puts it in their cart but doesn’t actually buy it, this functionality will automatically send them an email alerting them of their forgotten purchase. This will remind them how much they love your work and prompt them to return and (hopefully!) buy it – boosting your sales and profits!
SSL Certificate – This means all the data that passes through your online art store will do so safely and securely. Neither you nor your customers need worry – and a safe customer is a happy customer!
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We’ve created this 4-question quiz that will recommend which builder is right for you based on your answers. It’s quick, easy and free!
WordPress.org is a powerful content management system, meaning it’s more advanced and scalable than just a website builder. The tradeoff is that you’ll need a little more technical knowledge if you want to sell art online with WordPress – but the extra effort is well worth the reward.
WordPress offers an ecommerce plugin called WooCommerce, which lets you sell online. WooCommerce currently supports almost one third of all online stores! You’ll need to know some code to get the most out of this platform, but if you don’t mind that, then the creative freedom available is unparalleled – you won’t need to fit your design aspirations into preexisting templates (although most website builder templates on the market are still stunning!), and you’ll get to accentuate your artwork however you like.
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WooCommerce is free to install, but you’ll need to pay for your own web hosting provider. A web hosting provider is in charge of the server where all of your website’s data will be stored, so it’s important to choose one that you trust! Our top-ranked hosting provider is Bluehost, and its WooCommerce-specific plans come with tons of built-in ecommerce features. We’re not the only ones who think it’s a great choice: Bluehost is also recommended by WooCommerce itself, so you won’t find a better match than that!
Bluehost excels in customer service, and it offers simple WooCommerce installation to make your life easier. By combining Bluehost’s ease of use with WordPress’ scalability, you’ll be more than equipped to successfully sell your art online. WooCommerce even offers over 50, 000 plugins
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